Mac paint pot groundwork review
Today, MAC means so many things to its millions of fans in every corner of the planet, but a global beauty phenomenon has to begin somewhere. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own.
At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched MAC in March from a counter in a Toronto department store.
MAC Groundwork Paint Pot Review
Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, MAC chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a MAC T-shirt. The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.
Pro Longwear Paint Pot
Behind the counter, the MAC approach was notably different. Rather than driving sales through traditional promotional techniques, MAC relied on the integrity of its carefully formulated product line. Adding to the image was a touch of outrageousness.
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A company that honours individuality and self-expression above all else, it brought a brilliant sense of drag and theatre into the sleek MAC stores and department store counters. It remains committed to developing new categories, products and over 50 collections each year, all of which continue to serve the demand of consumers and professional makeup artists alike. These continue to enhance MAC's relevance and reach to existing fans as well as new ones, while our makeup Artists' rock-steady presence backstage at over fashion week shows around the world, working with names from Prabal Gurung to Vivienne Westwood, secures the envied status of MAC as the world's leading beauty trendsetter.
This item usually ships between 1 - 3 days. Unfortunately, this item is not available for International Shipping Many items can be returned for a full refund if the item is unsatisfactory in any way. Click here for our full Returns Policy. You May Also Like Reviews Write your review. I feel like no one mentions them anymore or MAC in general. Indianwood is SOOO pretty!! I wear it all over the lids, with a matte crease shade. It would look great on you!
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I feel the same! But then I read these reports that still say MAC is crazy popular on blogs!? But, now I live no where near a stand alone store which I prefer to trade in at versus a counter. Honestly, their back to back to back LE collections overwhelmed so many, I think they lost a lot of their followers because of that.
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Scandal, I know! I love the look of Rubenesque. I think that shade would be lovely for the upcoming warmer months for an all over the lid fresh look. I will have to swatch it on my next pop into MAC! Thanks for the great review, Julie! Hey, Amanda! Long time no see, so happy you popped in for this post! Very pretty for summer! Thank you thank you for doing this post!
I bought my first paint pot last year and they are sooooooo much better than Color Tattoos. Now I know. The formula of Paint Pots is definitely a lot creamer than Color Tattoos.
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I adore my Maybelline ones, mostly for the opacity, but they are dry dry dry!!! I have about 3 in my collection that I need to pull out.
I love seeing your swatches. Thank you for doing this post, Julie! I need to pull out my paint pots!
I have yet to buy and try Paint Pots. I have a few on my wishlist. What a great round up! Thank you for the helpful post and awesome swatches and descriptions! I used to use the hell out of these, Bare Study and Painterly being top of the pops! I do have oily lids and have to use primer, which I appreciate you mentioning. I went through almost half a year of wearing Groundwork almost exclusively! Thanks for the beautiful post! I featured that shade in my original PP post in , I need to buy another, I totally forgot about it!